Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Infiniti Q50 Eau Rouge Meets The Real Thing

WHILE Infiniti has yet to make a decision on whether to put its high performance Q50 Eau Rouge model into production, bringing it to the circuit with the corner named after it was too good an opportunity to miss. It’s no surprise that Sebastian Vettel, Infiniti’s Director of Performance and four-time Formula One World Drivers’ Champion, put the car through its paces as part of a social media promotional activity. Vettel has been involved in the ongoing development of the Q50 Eau Rouge prototype, which was first revealed as a design concept vehicle at the North American International Auto Show in Detroit in January this year.

Lexus LF-CC concept car (2012) first official pictures

It’s taken some time, but Lexus lovers will be delighted to learn of the new slender LF-CC concept unveiled at the Paris motor show this week, which looks set to replace the current IS range. The LF-CC concept sports a sleek coupe-style body, suggesting its latest family saloon could be a real head-turner. For the first time ever, the IS will be available with the all-new 2.5-litre full hybrid engine, which is soon to be fully incorporated into the Lexus model range.